For the MAS first campaign shoot featured a range of frames from their collection. Our requirement was to showcase the product in a believable way with out it being too glossy and magazine styled so the brand was attractive to fashion concious younger demographics.
The shoot devided into young fashion student and cool cats and the other a litte more campaign led with a classic feel tot he frames and the subject featured. We worked in 5 locations for a few days creating Photography & Motion. We wanted to keep it fresh and vibrant but authentic and authencticiy was key to this first campaign for MAS.